How To Increase What You Charge For Nail Services -Without Losing Clients

Do you find yourself in the position of having to raise prices for your nail services?

Maybe you didn’t set your initial fees high enough. Or perhaps your take-home pay is starting to dwindle. After all, the cost of supplies, rent, and utilities go up over time. Your prices need to account for that. 

But that’s not all you charge your clients for. ‘

What about the value of your time and experience?

Many salon owners and nail techs don’t raise their prices because they’re afraid of losing customers. And while they may end up retaining their customer base, they’re also sorely undervaluing their services.

At Magic Gel, we believe the first step you need to take before changing your prices is to change your mindset. You need to believe that…

Your time, expertise, and experience are valuable and deserve compensation.

Here are 7 Magic Gel pro tips to help you figure out how you can raise your prices to reflect the revenue you deserve without losing clients. 

#1. Add extra value to your services.

By throwing in add-ons to increase the value of your services, your clients will appreciate that you always go the extra mile. In their minds, they’ll be able to justify an increase in prices because of the added value they receive.

One way to add value without breaking the bank is to use Magic Gel’s income-boosting Magies. Magies are easy-to-apply, seamless nail art. They substantially increase the value of your services by giving you endless design possibilities. The best part is that they only take seconds to apply.

#2. Offer additional services that you can charge more for.

Let’s look at the Magies example again here. If you’re reluctant to tack this service on for free to show added value to your customers, you can always offer it to them at an additional cost. You could get an extra $5 to $10 per service by offering your clients these elegant nail designs. This tactic alone can increase your revenue by up to 25%!

#3. Create elaborate designs that your competitors can’t beat.

You can justifiably charge more if you offer higher quality designs to your clients. Magies nail decor takes less than a minute to apply, but they’re so sophisticated that a technician would need 20 minutes to achieve the same result from scratch.

#4. Cut down on service time by using high quality, efficient products.

Clients do not want to be sitting 2 to 3 hours for their services. They appreciate the speedy but high quality results that premium nail products provide.

Magic Gel’s NailGuard™ system, for example, eliminates the need for finish filing on extensions. This saves technicians up to 15 minutes per extension service! 

MagicGel also offers long-lasting gel paints and polishes that come in One-Coat Coverage formulas. You can achieve full coverage with just one layer, saving you product and time.

#5. Use healthy nail products.

Health conscious consumers care about what they put on and in their bodies, and they’ll gladly pay a premium for it. NailGuard™ doesn’t require finish filing, which means that your workspace, you, and your clients will be free from exposure to har

mful dust particles. NailGuard™  is also made of non-carcinogenic ingredients.

#6. Continually expand your knowledge.

If you continue your education, get new certificates or accreditations, or win awards, you can charge more. Clients expect to pay more for a technician’s greater expertise and experience. 

#7. Notify clients of price changes at least one month in advance. 

Posting a highly visible note by the cash register well in advance of the price change ensures that none of your clients will be surprised by the increase. And when you make the announcement about it, don’t feel the need to justify or explain it. The quality of your nail services and products should be evident.

While you may have some clients that leave you to find cheaper services, it’s more likely than not that many will return once they discover that…

Cheaper doesn’t always mean better. 

You just need to focus on keeping your quality high and look for various ways you can add value.

Let Magic Gel help you save more money and amplify your nail salon sales. Join the Magic Gel Family today.